Jollyum is a
dairy-free soya-based ‘ice cream’ hailing from Yorkshire and currently
seeking wider distribution. They’re also gluten-free and egg-free, but
either have nuts or nut warnings. The curious thing about this brand was
that it was the first example I’d come across of allergens being
underlined on new style labelling, rather than emboldened. I don’t think
it worked, but bolding white text on coloured background
wouldn’t have worked either. You can just see it in image below.